01 — BRAND & MARKETING CONSULTING FOR COMPANIES

I partner with companies and leadership teams entering their next stage of growth, bringing 16 years of expertise across brand strategy, product innovation and integrated marketing.

I build consumer brands with a distinct point of view, products people genuinely love and marketing ecosystems designed for sustainable growth. This is where commercial strategy meets consumer psychology.

FOR:
Consumer brands and companies ready for their next stage of growth. I partner with founders and leadership teams of commercially established businesses navigating a period of growth, change or opportunity, bringing clarity, strategic direction and momentum to the next chapter of their brand.
WHAT I DO:
With 16 years of experience across brand strategy, product innovation and integrated marketing, I’ve worked across consumer brands at significant scale, bringing the strategic rigour of corporate marketing leadership into businesses ready for their next stage of growth. I help leadership teams uncover growth opportunities, sharpen positioning, develop products people genuinely want and build marketing strategies that turn ambition into commercial momentum.
MY EXPERTISE:

Brand & Positioning
Brand strategy & brand DNA
Positioning & differentiation
Brand architecture & portfolio strategy
Rebrands & brand transformation

Innovation & Consumer
Consumer & category insights
Opportunity identification & growth strategy
New product development & innovation
Product & proposition development
Packaging, claims & communications

Marketing & Commercial Growth
Marketing strategy & planning
Budget allocation & resource strategy
Integrated campaign & communications strategy
Go-to-market & commercial growth strategy
Retail ranging & launch strategy
ATL, BTL & channel activation
Strategic partnerships & sponsorships
Influencer & UGC activations

Leadership & Marketing Capability
Marketing function & operating model optimisation
Marketing team structure, recruitment & development
Senior / fractional marketing leadership
Strategic advisory & problem solving

MY PHILOSOPHY
The strongest brands aren’t built by doing more marketing. They’re built by becoming unmistakably clear about who they are, what they offer and why they matter. When brand, product and marketing are working in harmony, growth becomes more intentional, more sustainable and far more effective.
HOW WE CAN WORK TOGETHER

Whether you need senior marketing leadership, strategic clarity around a specific challenge, or the foundations to build a stronger brand, I can step in where the business needs it most.

Senior Brand & Marketing Leadership
 Ongoing · Fractional
 Bring experienced senior marketing leadership into your business without building a full-time executive function. I work alongside founders and leadership teams to shape strategy, set priorities, lead teams and turn marketing from a collection of activities into a focused driver of business growth.

Strategic Advisory
 Project-based · Defined scope
 Sometimes you don’t need another agency. You need an experienced strategic mind in the room. Bring me in to work through a specific challenge, decision or period of change; from brand positioning and marketing strategy to innovation, growth opportunities or what’s next. I’ll bring an outside perspective, challenge the thinking, connect the dots and help you move forward with greater clarity and conviction.

Brand DNA
 Project-based · Bespoke
 Before you can build a distinctive brand, you need to understand what makes it worth choosing. I work with you to uncover the essence of your brand, define what makes it meaningfully different, and translate that into a clear strategic Brand DNA. This gives your team a foundation to guide positioning, communications, creative and growth. Ideal for new brands, evolving businesses and rebrands.