Soulpreneur Medicine Extraction: First we deep dived into her human design, gene keys, personal story, life gifts and challenges and her unique process when it came to being a designer. She was an intuitive in the “spiritual closet” in her personal life, would often use her clairvoyance in the design process yet would keep this hidden. We came to the conclusion that the medicine she was here to express in business was seeing the soul of the client she was working with, and visually translating their inner essence externally into a powerful brand. Her intuitive gifts, as part of the branding process was a core-differentiating factor in the graphic design and brand industry.

Niche & Target Audience Development: We worked on redefining her niche, moving away from providing graphic design services to anyone to laser focusing on soul-led and conscious brands seeking intuitive-led graphic design and personal brand design services. This refinement meant she could stop wearing that professional mask and instead create space for her intuitive gifts to be integrated and recognized as part of her approach.

Brand & Messaging Upgrade: We worked on developing her own unique brand position to better reflect her soulpreneur medicine and niche refinement. We developed a premium ‘SOUL BRAND’ approach that clearly expressed her point of difference in the graphic design space. This ensured her marketing was repelling those who were seeking low cost, standard graphic design offerings and instead attracted those who allowed her to tap into her intuitive gifts and provide her more space to utilise her creative expression. This included review of a redevelopment of her website to better reflect her new messaging and positioning.

Offer Re-positioning: We worked on shifting the positioning of her graphic design packages and also the structure to better work around her undefined sacral. This included having set timelines to avoid ‘drawn out projects’ and instead embrace more efficiency, positively impacting her personal life too. This included developing sales page copy that accurately reflected the high value provided and client case studies showing her design process.

Promotional Marketing Strategy Development and Implementation: We designed a long-term marketing strategy with a greater focus on automation to allow her to better nurture her audience whilst she was ‘offline’. This included the creation of marketing assets including lead magnet, masterclass for those seeking more detailed information.

Content Strategy: Shifted her content strategy to leverage her 6 line human design profile, Channel of Awareness and embrace her intuitive gifts. This included sharing more personal brand content hightling her intuitive way of life, the tools she uses as part of the branding process (clairvoyance, akashic records, etc) to highlight her point of difference. As well as more client examples and befores and afters to communicate visual examples of her work.