Start running your business as a human design Projector and say goodbye to the one-size-fits-all advice! In this guide, you will learn what waiting for the invitation means in business, why hustling isn’t the answer to wealth and the importance of being a guide to thrive in business.
Dearest human design Projector,
I am here to remind you that the answers you’ve been searching for in business have been with you all along. Written in the stars. Written in your soul. Waiting for you to come home and awaken what is already within you.
As soul-driven business owners, we often embark on the journey of starting and building our business dreams with a yearning for freedom and a desire to lead a more authentic life. It’s an arena that gifts us the opportunity to break free from the one-size-fits-all rules that hold us back, and intentionally pave a new pathway in life that feels in deeper alignment with who we are.
For many stepping into the realm of business, it feels foreign. So we do what every other “smart” person does. Follow the step-by-step six-figure success formulas. Copy-paste the businesses of our greatest expanders. Go along with the cookie-cutter industry approaches, without asking ourselves the very important question: Is this actually in alignment with me, the business I wish to run, and the life I wish to live each & every day?
I too learned the hard way after applying all the standard marketing tricks I used to grow other people’s multi-million dollar brands onto my own business, that no amount of external “success” was worth the burn-out or bitterness that came with working against my natural energetic blueprint (read about it in my Year One Human Design in Business Experiment blog post). The truth is success isn’t real success if it means abandoning who we really are as soulpreneurs in business.
So my dear human design Projector, I’m here to gently let you know that you can stop seeking now…because the real magic in business (and life) happens when you come back home to medicine seeded in the energetic blueprint you were born with.
Growing a business as a Human Design Projector
Perhaps you’ve already heard of the system that is Human Design and have started your experiment as a Projector in your own life. You’ve googled what your chart means but you are still left wondering, what does this actually mean for my business?
Right now, your mind may be full of a million questions like…
How am I meant to grow my business when I’m meant to wait for an invitation? Like, does that mean I become a couch potato and wait for a magical genie to pop out and hand me a royal invitation? How am I even going to attract clients or even make money if I need to wait for everyone?!
How am I meant to actually build a stable business when I have an undefined sacral? Business is inherently about being “consistent”…how on earth am I going to be successful when I don’t have a defined sacral? Does that mean I’m forever signed up for an endless subscription to business burn-out every month?
Energy type is a foundational area of the human design system, and each type is said to play a certain role in humanity. In my experience of also experimenting and working with the human design system specifically in the realm of business and marketing, I’ve found there to be a unique role each energy type is here to embody in the business collective as well.
Business owners with Projector energy are here to guide the collective into a new era. I call them New Era Guides in the business collective. Business serves as a vehicle for them to efficiently guide the energy of others and be seen and recognized as masters of their craft.
Designing your business and marketing strategies around your Projector energy type, and holistic human design chart (because type is a very small piece of it!) means you get to work in deep harmony with your natural energetics and use your life-force in more effective and aligned ways.
Here are just a few ways Projectors can start to thrive in business…
1. Drop the chasing game and embrace your waiting for the invitation strategy in business.
In the old business paradigm, all business owners ought to be ‘go-getters’. You know, out there knocking down people’s doors, pitching and pushing your products or services onto people who haven’t asked in the hopes that you’ll attract more sales. #carsalesman style.
Maybe you’ve even gone ahead and used some of these tactics before like sending cold DMs to a bunch of people you don’t know, and just out there working your absolute hardest without much thought about your human design strategy of waiting for the invitation.
Our human design strategy is about how we are uniquely designed to engage with external stimuli and attract the opportunities that are right for us when also following our human design authority. Business owners with Projector energy are designed to showcase their zone of genius in the right places so they can be seen, recognized and invited by the community to serve.
That doesn’t mean hiding away in your bedroom watching 8 seasons of Gossip Girl under the covers, until a magical genie pops out and grants you permission to finally promote your offer on Instagram. The reality is if you don’t show up you aren’t giving yourself the chance to be seen or recognised. Waiting isn’t a passive thing, it’s a co-creation with your future customers. So set up the promotional marketing strategy and share your message with those who are a fit for your craft. Then let the invitations flow your way!
2. Quit the hustle and embrace the art of efficiency in business.
When entering the realm of business, you’ll be bombarded with messages around the glorification of the ‘hustle’ with experts that tell you to do all that you can to make sales even if it depletes you!
As Projectors, the undefined sacral isn’t a ‘go to jail’ card. It’s actually a major superpower in business if you treat it that way. Projectors are here to ultimately be wise about how society works with its life-force and work-force energy. What that means is, you don’t ‘need’ to have the full kit and kaboodle of marketing platforms or be a Gary Vee machine especially as a solopreneur. What it does mean however is that it’s a smart business move to be really intentional about the way you allocate your time, resources and energy.
With my Projector clients, this sometimes looks like implementing content marketing batching days as part of their business so when there is a big bolt of energy they have a process they can go through to get their whole fortnight or month’s worth of marketing done and dusted- leaving more time for resting and recharging for the remainder of the month! Remember it’s not about how much you do, but how you do the thing you do.
3. Be intentional about who you guide in business.
One of the biggest struggles that Projectors experience, particularly those in the earlier stages of business, is the belief that because we are here as guides we are here to help everyone. Now…I know you have a big heart and are here to offer your sacred service to the world, but most of us are not here to help “everyone live their dream life”.
The Projectors aura, according to the human design system, is unique in that it has a cone line shape that projects and penetrates deeply into the magnetic field of another. In my experience being a Projector and working with so many one-on-one is that success really does come more quickly and naturally when we laser focus on a specific type of person or problem who we resonate with on a really deep level. Once you can learn to accept that there is a softness and sense of trust that grows upon the realisation that we are magnetic to the people who are meant to see us. Not everyone will vibe with our guidance!
So I invite you to release the desire to attract everyone and focus on getting super clear on your business niche and audience dynamics as you continue to expand and evolve over the years. The customers who are meant for you will be attracted to you with a powerful force that leaves them asking you for more information (your invitation to sell) or directly buying from you!
Human Design is the most powerful system you can integrate in business. It allows you to design your offers, market your business, attract dream clients or customers and overall grow your business in a way that aligns uniquely to you.
Ready to rise as a Projector? If you’re ready to learn more about your foundations and start your own Human Design in Business Experiment I invite you to sign up for The Decode Your Human Design Basics In Business 90min Free Class here.