The Ultimate Human Design Generator Business Guide to Thriving

Are you a human design Generator wondering how to market and grow your business? In this guide, you will learn what it means to ‘wait to respond’ and how to run your business as a human design Generator so you can unlock your next level of success. It’s time to ditch the one-size-fits-all business advice and scale your business the way your soul was born to.

Dearest Generator,

I am here to let you know the answers you’ve been searching for in business have been with you all along. Written in the stars. Written in your soul. Waiting for you to come home and awaken what is already within you.

For many, stepping into the realm of business feels foreign. The initial excitement soon turns into overwhelm when your client calendar sits half empty or your Stripe or Paypal account is far from where you’d envisioned it to be by now. You are faced with what feels like learning a whole new language- how to market, use social media, make sales and run an actual business that brings in real money.

So perhaps you do what any ‘smart’ person does in the beginning…invest in a bunch of courses and coaching programs that take you through six figure “success” formulas. Only to find yourself in a state of burn-out and frustration, resenting your business and still not seeing any real tangible sales results.

My dear Generator, I’m here to gently let you know that you can stop seeking now…because the real magic happens when you awaken the energetic blueprint that’s been inside of you all along by using human design as a tool in business.

human design generator business
Artist: Benn McGuinness

Growing a business as a Human Design Generator

Perhaps you’ve already heard of the system that is Human Design and have already started your experiment as a Generator in your own life. You’ve googled what your chart means but you are still left wondering, what does this actually mean for my business? 

Right now, your mind may be full of a million questions like…

  • How am I meant to grow my business when I’m meant to respond?
  • Does that mean I have to sit back and not actually sell?
  • What does responding even mean in the context of business?
  • Am I just meant to be a ‘workhorse’ like everybody else?
  • What if I just want to relax #projector style? Am I meant to be on all of the time?

I see you dear Generator. You are here with a mission to build and do incredible things in the world. Your business is a vehicle for you to do what you love using your pure-life force energy.

Let me show you how you can thrive in business…

Respond, don’t initiate in business

In the old business paradigm, all business owners ought to be ‘go-getters’. You know, out pitching and pushing your products, services or message loudly in front of people in the hopes that you’ll make some sales. #carsalesman style.

Maybe you’ve even gone ahead and used some of these tactics before like sending cold DMs to a bunch of people you don’t know, and just out there working your absolute hardest to make sales without much thought about your natural energetic magnetism.

Let me be real with you…

As a human design Generator, all these ‘standard’ one-size-fits-all tactics present in the business world today just aren’t going to work that well for you. Why? Your human design ‘strategy’ is to respond, not to initiate like a Manifestor.

That means you don’t have to be a go-getter when it comes to attracting sales in your business. Your energy communicates to the world that you need something to respond to. Have faith that things will come to you in the right time and the right way. Initiating and making the first move with a potential client or customer without having responded to something external (like an audience question, market research trend, etc) will ultimately lead you to wasting a lot of energy on something or someone that may not be right for you.

Once you have something to respond to (like a potential client reaches out or you receive an external sign for a new offer), your sacral motor turns on and you are in a position to respond with that sacral ‘yes’ or ‘no’ feeling in your gut.

marketing for generators
Artist: Gian Cescon

Passion is your personal code to profit

So, what are you meant to do when waiting to respond? Simple, you focus on sharing your passion. For human design Generators, your passion is your personal code to profit in business.

You attract sales by fully showing and embodying your passion for the craft you are here to master. Sharing your passion is your success code to attracting clients or customers- so find ways to express it fully! This is your key to becoming magnetic and attracting sales in a more efficient and effective way.

With a defined sacral centre, you have great capability to be very sustainable in the way you grow your business. When your suite of offers and marketing lights you up, you have a significant amount of consistent energy to sell, serve and scale.

Copy/pasting someone else’s business blueprint for your unique soul will not work if it’s not a full body hell yes. Ask yourself, how can you market your business in a way that brings you the most joy?

marketing human design
Artist: Gian Cescon

Energetic exhaustion is a sign you are out of alignment

Overwhelm and exhaustion is a sign you may be out of alignment with your human design Generator design.

If you do not feel lit up with what you are sharing or how you are interacting with your community it is likely you will feel depleted and frustrated. Burn-out is not just possible for Projectors, you are likely to experience exhaustion if you aren’t putting the ‘soul’ in soulpreneur.

Whilst the Human Design system states you have ‘consistent access to work-force energy’ that also doesn’t mean you have to be hustling all day and night either. Release the need to be on all of the time and focus on showing up when you feel the passion to share with your audience.

Honestly, I’m so done with Generators have their expansive life-force energy zapped when marketing their business by adding too many things onto their plate that don’t actually serve their soul or efficiently move the needle to expand their sales. 

I’ve worked with endless numbers of Generators in my own business journey so far (as a Projector I can see into the depths of their soul) and have come to know just how powerful Generators, like yourself really are. Your aura has a unique ability to be far-reaching to connect with the High Resonance clients or customers you are designed to call in. Seeing a Generator in their power is like watching a night light turn on brightly- you attract to you a swarm of people that are mesmerized by just how passionate and in joy you are in your pure existence and way you show up for your business.

Human Design is the most powerful tool you can use in business. It allows you to design your offers, market your business, attract dream clients or customers and overall scale your business in a way that aligns uniquely to you. 

It’s time to rise into a higher dimension of marketing where you can scale your business the way your soul was born to dear Generator. 

If you’re ready to start your own Human Design in Business Experiment I invite you to sign up for The Decode Your Human Design Basics In Business 90min Free Class here. 

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