Are you a human design Generator wondering how to market and grow your business? In this guide, you will learn what it means to ‘wait to respond’ and how to thrive as a human design Generator so you can unlock your next level of success in business. It’s time to ditch the one-size-fits-all business advice and grow your business the way your soul was born to.
Dearest human design Generator,
I am here to remind you that the answers you’ve been searching for in business have been with you all along. Written in the stars. Written in your soul. Waiting for you to come home and awaken what is already within you.
As soul-driven business owners, we often embark on the journey of starting and building our multi-passionate business dreams with a yearning for freedom and a desire to lead a more authentic life. It’s an arena that gifts us the opportunity to break free from the restrictive one-size-fits-all rules that hold us back, and intentionally pave a new pathway in life that feels in deeper alignment with who we are.
For many stepping into the realm of business, it feels foreign. So we do what every other “smart” person does. Follow the step-by-step six-figure success formulas. Copy-paste the businesses of our greatest expanders. Go along with the cookie-cutter industry approaches, without asking ourselves the very important question: Is this actually in alignment with me, the business I wish to run, and the life I wish to live each & every day?
I too learned the hard way after applying all the standard marketing tricks I used to grow other people’s multi-million dollar brands onto my own business, that no amount of external “success” was worth the burn-out or frustration that came with working against my natural energetic blueprint (read about it in my Year One Human Design in Business Experiment blog post). The truth is success isn’t real success if it means abandoning who we really are as soulpreneurs in business.
So my dear human design Generator, I’m here to gently let you know that you can stop seeking now…because the real magic in business (and life) happens when you come back home to medicine seeded in the energetic blueprint you were born with.
Growing a business as a Human Design Generator
Perhaps you’ve already heard of the system that is Human Design and have started your experiment as a Generator in your own life. You’ve googled what your chart means but you are still left wondering, what does this actually mean for my business?
Right now, your mind may be full of a million questions like…
How am I meant to grow my business when I’m meant to wait to respond? Like, does that mean I need to lie around doing nothing all day and wait for a magical genie to pop out and give me permission to act? How am I going to attract clients or even make money if I need to wait?!
Does it mean I’m not special and that I’m here to just be a “workhorse” for others? Does being a Generator just mean I’m here to be a servant for other types? Wtf don’t I get to chill like Projectors all day err day? Does that mean I need to ‘be on’ 24/7 because I have a defined sacral?
Energy type is a foundational area of the human design system, and each type is said to play a certain role in humanity. In my experience of also experimenting and working with the human design system specifically in the realm of business and marketing, I’ve found there to be a unique role each energy type is here to embody in the business collective as well.
Business owners with Generator energy hold immense life-force energy to be the master creators of this new era. Business serves as a vehicle for them to master their craft, follow their inner satisfaction and build something that serves the world.
Designing your business and marketing strategies around your Generator energy type, and holistic human design chart (because type is a very small piece of it!) means you get to work in deep harmony with your natural energetics and use your life-force in more effective and aligned ways.
Here are just a few ways Generators can start to thrive in business…
1. Respond, over initiating or reacting in business.
In the old business paradigm, all business owners ought to be ‘go-getters’. You know, out there knocking down people’s doors, pitching and pushing your products or services onto people who haven’t asked in the hopes that you’ll attract more sales. #carsalesman style.
Maybe you’ve even gone ahead and used some of these tactics before like sending cold DMs to a bunch of people you don’t know, and just out there working your absolute hardest without much thought about your human design strategy ‘to respond’.
Our human design strategy is about how we are uniquely designed to engage with external stimuli and attract the opportunities that are right for us when also following our human design authority. Business owners with Generator energy are designed to attract business opportunities through tapping into their sacral response. That means noticing the opportunities that flow your way in the external realm and tuning into your life-force energy via your sacral center to notice whether it’s a satisfactory ‘yes’ or frustrating ‘no’ feeling in your gut. The goal here is to respond, not react. Reaction is often unconscious and an automated response to external conditioning. Responding is conscious, and intentional.
I’ve worked with so many Generators in my one-on-one work over the years and I liken the feeling to an off and on switch. If there’s no “fire” behind a decision, it’s a sign you may not necessarily have the energy or desire to commit to it long-term. For example, I’ve had Generator clients come in who despise forcing themselves to post daily on social media every day. They did it because they thought they “had to”. So here it may be an invitation to refine their marketing strategy to align with their strategy. That may look like creating a more automated backend content marketing funnel that runs whilst they’re offline enjoying their life. We let your excitement lead us from a business and marketing perspective!
2. Lean into satisfaction for greater impact and profit.
So, what are you meant to do when waiting to respond? Simple, you focus on sharing your passion and leaning into what satisfies you. Because it turns out satisfaction is the gateway for deeper impact in business and more alignment in your personal life too.
Over the years of working one-on-one with so many Generators, I discovered that when they were not satisfied, excited or lit up by their offerings or who they were targeting it had a detrimental impact on their business, not to mention their sales. When there’s no fuel or no fire it becomes really hard to muster the energy to actually promote them, let alone serve them.
Building deeper self awareness and simply noticing how it feels to market your business is another great way to leverage your energy type in business. You attract clients and customers by fully showing and embodying your passion for the craft you are here to master. This is your key to becoming magnetic and making more sales in an efficient and effective way.
3. Treat frustration as a messenger to deepen your alignment in business.
A common myth you’ll often hear in the human design space is this belief that only Projectors are susceptible to business burnout. This is not true! With a defined sacral center, you have great capability to be very sustainable in the way you grow your business. When your suite of offers and marketing lights you up, you have a significant amount of consistent energy to sell, serve and scale.
Whilst the Human Design system states you have ‘consistent access to work-force energy’ that also doesn’t mean you have to be hustling all day and night either. Release the need to be on all of the time or add a million things to your plate.
Overwhelm and exhaustion is also possible for Generators when you say ‘Yes’ too many times to the things your authority is actually a ‘no’ for. This is why it’s super important to take the time to experiment and get to know what that sacral feels like when it comes to taking action on things. Frustration isn’t a bad thing, nor is it something to ignore, but is actually a loving messenger here to guide you into deeper internal or external alignment as a Generator in business.
Human Design is the most powerful system you can integrate in business. It allows you to design your offers, market your business, attract dream clients or customers and overall grow your business in a way that aligns uniquely to you.
If you’re ready to rise as a Generator and learn more about your foundations + start your own Human Design in Business Experiment I invite you to sign up for The Decode Your Human Design Basics In Business 90min Free Class here.