This time two years ago I was crying Kim.K style ugly tears on the floor in a sea full of oracle cards, finger hovering over the ‘delete instagram account’ button, moments away from calling it quits on the side-hustle I’d only just begun. Burnt out. Bitter. Applying every trick I used to grow other people’s multi-million dollar brands to my own business, wondering why nothing was working.
My higher self chimed in letting me know *not so gently* that following all the standard strategies in the old business paradigm was NOT going to work for me. I needed to grow my business the way the divine designed me, in alignment to my human design.
Sure I had been playing with the system to overcome my chronic illness battles in the years prior, but not once did I think about integrating it into the way I grew and marketed my business. So in my breakdown came my breakthrough and the Human Design in Business experiment was officially born.
- Made a real living doing work that feels more like play, said so long to my prestigious full-time marketing job, and turned my side-hustle into a multi six-figure business. Staying true to my design, meeting moments of ‘misalignment’ and emotional-lows with grace, and enjoying the journey more than any external milestone.
- Had the honour of working 1:1 with hundreds of soulpreneurs who are casting a ripple of healing in this world, getting to utilise the full spectrum of my experience & gifts as a 3-5 Projector with Cross of Planning and being told “I’ve never felt so seen in my life” more times than I can count.
- Finally got to taste what real freedom is like outside of a cubicle, and what it feels like to have my vision board life become physical form; with two hour long morning routines, the freedom to spend my time however I want, work from wherever I want, and spend more time with family instead of just weekends or 2 weeks holiday a year.
- Grown an even deeper sense of admiration for the human design system and gene keys system- segmenting their position in my mind as one of the greatest tools for not only self-awakening, shadow work, and self-healing but the most practical and tactical system that integrates strategically and seamlessly into the realm of business, marketing and sales.
I’m pulling back the curtains and offering you an invitation to peer behind-the-scenes into the month to month of my Year Two of my Human Design in Business experiment. If you’d like to go back to beginning check out my One Year Human Design in Business experiment blog post here.
Month #13: Playing with my Business’ Human Design Chart
Month #14-15: Deepening my Gene Keys Pearl Sequence integration
Month #16-18: Quitting my Corporate Job and Liberating myself
Month #19: Intuition by Human Design in Marketing
Month #20-21: Momentarily lost in the Conditioning of the Business Realm
This part of my Human Design in Business experiment was two of the most challenging months. I was momentarily lost in the conditioning of the business realm and was experiencing bitterness around my offer suite and next growth phase of the business come new year. I started consuming an overflow of content from a range of multi 7 figure business coaches and business strategists. They had BIG followings. They flashed around BIG numbers. And with it a platter of information overload: “Launch a low ticket course so you can make a million in your sleep. Launch a group program so you can help 50 people in way less time. Launch a trip-wire funnel and multiple ladder offers so you don’t leave money on the table. Have a feminine business because that’s the way to scale. Do this. Do that. Do this. Do that.” So much noise that it drowned out the quiet voice of my higher self.
When I detached from the noise and tuned into my human design the answers became clear. My soul didn’t want more offers despite the overwhelming demand in my DMs and the 500+ waitlist for my one-off single sessions. Surely one “should” be happy with a waitlist long enough to last two years but energy doesn’t lie. In this season of business, it actually desired less. I felt like I was throwing a pebble on the surface when it came to my single sessions, when my soul wanted to guide them to the darkest depths of the ocean for real metamorphosis and lasting transformation. So I welcomed more simplicity in to this season, removed these one-off sessions from my offer suite and focused my full energy on serving those in my one and only offer; the Marketing by Design 3 month 1:1 program. The bitterness dissipated and I went on to have a hugely successful launch. It doesn’t mean it will always be this way, but for now, this is the offer medicine that’s calling me.
I learnt how easy it is, even if you are deeply tuned into your human design, to fall back into the Conditioning of the very loud business realm. Check out my Human Design and Conditioning in Business blog post here to see the three ways I de-condition in business by human design.
Month #22 : Tracking Daily Human Design transits for business
I started to consciously track the daily human design transits to see the indirect and direct impact on my business. We move through a new Human Design gate or Gene Key as a collective energy every week, meaning we all experience these certain energies at the same time. I like to think of them as energetic invitations to look at our shadows and honour our gifts or higher frequency essence of a certain energy or experience. Being the 5 line that I am, I like to make things practical and deepen my energetic integration within the realms of business, marketing and sales.
I was very surprised with this part of my Human Design in Business experiment. I experienced the energies very strongly, especially in the lead up to them, and saw the synchronicities not only in my own life but with my clients too. Since this month, I’ve been tracking the daily human design transits and maintaining a more conscious energy of how this impacts me and my clients. This area of Human Design fascinates me and something I’ll continue to reflect on. Please note, I wouldn’t recommend diving into this area if you are a HD newbie, focus on your experimenting and embodying your own personal chart before diving into deeper complexities like this.
Month #23-24: Ego and Spirit and the Relationship to Human Design and Marketing
This month was a very ‘existential’ time of reflecting what the higher purpose of Human Design is, how it relates to our human ego and the connection to our spirit. An excerpt from my transmission in the UN/SEEN: “At this point in my journey and current state of consciousness, I’m perceiving “alignment” as one big paradox. It is not black or white. Wrong or right. There are infinite shades of grey in between for us all to consider. I look back to my times of ignoring the call to rest and being hooked up to hospital drips for endless years in burnout, feeling purposeless and full of bitterness as a young woman climbing the corporate ladder, and wonder- were these moments of seemingly “not self” actually my most pivotal portals to self awakening? Was half a decade drowning in bitterness of illness and placing my power in external figures, the level of contrast my human self needed and soul desired to know what my own current strength of power feels like now?”
It does not tell us exactly what we are here to do, but it helps us be HOW we were designed to be. Human Design gives us a chance to peer into our egoic shadows with greater awareness, align with our Spirit and experience moments of success and bliss, and also serve us as a highly practical tool we can utilise strategically in business. Reminding us the power lies and will always lie within ourselves- not outsourced in others hands or hidden high upon golden pedestals.
So that’s a wrap on Year Two of my Human Design in Business Experiment! I hope this peek behind the curtain gives you a glimpse into the highs and lows of someone else’s life-changing HD experiment in business.
Opting out of the one-size-fits-all business paradigm and aligning our marketing and sales strategies with our human design opens up a new pathway to expanding with greater ease and effectiveness. But that’s not where the real magic lies; the beauty lies within being courageous enough to share the medicine that only you can create, express your message in a way that only you can share it and share your soul’s work in the world the way you were born to.
If you’ve read all the way down to this point, I’m sending you so much gratitude and thank you for being a part of this journey with me.
If you’re ready to start your own Human Design in Business Experiment I invite you to sign up for The Decode Your Human Design Basics In Business 90min Free Class here.